THIS VALENTINE’S DAY, LAY’S SPECIAL CAMPAIGN ON TAKING LOVE LIGHTLY

Special videos from Alia Bhatt and Siddhant Chaturvedi on taking love lightly

Content creators share their stories on taking love lightly

The brand celebrates the newly launched Lay’s Wafer style – thinnest chip from the House of Lay’s

Kanpur News Jungal, Network : 14February 2022:  This Valentine’s Day, Lay’s Wafer Style, the thinnest chips from the house of Lay’s, is spreading joy by reminding the youth to ‘Take Love Lightly’ as they celebrate the season of love in a fun manner. Special videos by Lay’s brand ambassador Alia Bhatt and Bollywood actor Siddhant Chaturvedi spark celebrations of enjoying love lightly. Taking a cue from their videos, popular influencers share their stories through some light-hearted videos this Valentine’s Day.

In these videos, Lay’s Wafer Style chips help popular content creators, Raj Anadkat, Ritika Badiani, Hamid Barkzi and Palak Sindhwani narrate stories of today’s relationships. Their nuanced take on the moments that define modern-day love, great dates, getting friend-zoned, commitment, and even couple-selfie shyness – urges viewers to ‘Take Love Lightly’ this Valentine’s Day. Much like the thinness of Lay’s Wafer Style in their hands.

Expressing her delight on the campaign, Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India, said “Lay’s believes in adding joy to everyday moments. With our newest and thinnest chips from the House of Lay’s – Lay’s Wafer style – we aim to make Valentine’s Day a light-hearted and enjoyable occasion for our consumers. The exciting content from the popular influencers exemplifies real moments between young couples today, that we hope consumers across the country can relate with and take love lightly this Valentine’s Day.”

Earlier last month, creative stars such as Shehnaaz Gill, Hina Khan, Nupur Sanon, Siddharth Nigam, Avneet Kaur, Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasincaptivated their fans with magic tricks performed with the #PaperThinWaferThin Lay’s Wafer Style chips as a part of ‘#TheThinPossibleChip’ campaign.

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Lay’s Wafer Style is the newest and thinnest chip from the house of Lay’s, available in three special flavors – Salt & Pepper, Tangy Treat & Sundried Chilli – at INR 5, INR 10, and INR 20 across all leading retail platforms in India.

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